Lab+One

In the video Jonathan Ives theory of “un-design” may seem somewhat complicated, but in reality is very simple and straightforward. Jonathan describes his train of thought towards objects as “why is something designed one way instead of the other” this cause him to be continuously thinking of how to design something better especially in relation to its functionality. Two MAC computers can demonstrate the idea of un-design. They have been made different from each other because of their materials and components, which help to better the concept of these computers from each other. Jonathan Ives idea of “un-design” is just to help create high tech devices that are completely user friendly by being full of easy to understand indicators. In order to make a design better it has be designed less in order to be designed further. Much like how these computers above were designed. This can also be seen in the Iphone and how the display helps to alter and push the idea of the trivial cell phone. I feel that this theory is extremely helpful, in the sense that as designers sometimes it can be to our benefit to take existing designs, and eliminate or adjust features to help make the existing design easier to use as well as accommodate all surrounding parties.
 * Tutorial #1 Wiki Question (2marks) (200 words)**
 * Review the Tutorial 1 movies, and describe Jonathan Ives and his theory of “un design” in relation to his work at Macintosh.**

Missed the first tutorial.